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holdNpop's Story
Necessity truly is the mother of invention—and that’s exactly how holdNpop came to life.
I found myself constantly misplacing my bottle. It could be anywhere: under the sheets, on the floor, in another room—even one unfortunate time, it fell on the tile floor and shattered, filling the air with vapor. Definitely not ideal, especially with company around!
After trying all sorts of unique solutions (like stuffing it in my socks or underwear...when I was actually wearing any!), I realized there had to be a better way. That’s when it popped into my head: why not strap it securely to my wrist or ankle? And just like that, holdNpop was born.
Our Mission
holdNpop securely holds a standard (10 ml) bottle (and of course, it can hold any kind of liquid or substance—hand sanitizer, lubricant, a shot of tequila—but we’re pretty sure you have something else in mind!) Stylish, sexy, and literally kept within reach! We make it easy to access on a whim without interrupting the moment, ideal for solo play, or feeling a rush on the dance floor.
Our Product
We offer a unique, stylish, and sexy way to keep your bottle close. Each product is crafted in-house with precision 3D printing technology; our bottle holders are robust and dependable. Constructed from Polylactic Acid (PLA), a recyclable thermoplastic polyester derived from renewable sources like corn starch or sugar cane, they combine sustainability with durability. All holders are 100% recyclable!
Meet the Team
Andrew Permaul
(he/him/his)
Founder & CEO
Raised in Brooklyn to immigrant parents from Guyana, who had dreams of creating a good life for their kids, and instilled in them a drive for excellence and authenticity. My mom often told me, “If you set your mind to it, devote yourself to it, and believe in your ability; you can accomplish anything”. holdNpop was probably not exactly what she had in mind but it’s a uniquely engineered and designed solution to an everyday (or every night!) problem.
Melissa Permaul
(she/her)
Creative Director
With over a decade of experience as a nurse, I am a passionate advocate for preventative health, striving to transform the traditional healthcare model. By day, I am dedicated to my profession, and by night, I become a creative ninja. My love for painting, drawing, graphic design, and 3D printing fuels my innovative spirit.
When Andrew introduced his innovative idea to me, I eagerly applied my skills, embarking on my first journey into product design and development. Now, as Creative Director, I am excited to bring to life our thoughtfully designed product.